Weekly Performance Report

PetroVybe

Apr 15 – Apr 21, 2026  ·  Oil & Gas Investment Campaigns

Amount Spent
$5,369.61
Total Leads
52
Cost Per Lead
$73.55
Clicks (All)
1,759
CPC (All)
$2.18

Link Clicks

1,736

CPC (Link)

$4.33

Landing Page Views

1,247

Impressions

94,108

Reach

50,473

CPM

$79.91

Campaign Breakdown

CampaignSpendLeadsCPR
March OLD CAMPAIGNS3.23$3,720.5038$97.91
Scale Campaign4.8$1,407.4015$93.83
March Relaunch3.14$977.5511$88.87
Natural Gas Campaign4.9$633.224$158.31
CNBC News Campaign4.15$583.333$194.44
GEO Scale Campaign4.18$198.642$99.32

Spend by Channel

Facebook / Meta

Primary channel

$7,135.50

93%

Google Ads

Search & Display

$514.49

7%

TikTok / YouTube

Video campaigns

Waiting on video

Pending Launch

Total Ad Spend (All Channels)

$7,649.99

Leads by Channel

Meta Ads

90

leads generated

Google Ads

8

leads generated

TikTok / YouTube

Pending

waiting on video

Total Leads (All Channels)

98

Full Funnel Breakdown

90

Leads

100% of funnel

30

Appts Booked

33% booking rate

14

Showed Up

46% show rate

10

No Shows

4

Cancelled

Cost Per Stage

Cost Per Lead

$79.00

Cost Per Booked Call

$237.00

Cost Per Show

$509.68

Top Performing Ads

PV.OLD [OIL2026.10]
Top Performer

PV.OLD [OIL2026.10]

Leads

7

CPR

$72.83

Spend

$509.84

CTR

2.7%

PV.OLD [FEB26.9]
Strong

PV.OLD [FEB26.9]

Leads

4

CPR

$76.48

Spend

$305.91

CTR

2.6%

Efficient

PV.OPT1 [Fuel The AI Boom]

Leads

2

CPR

$78.48

Spend

$156.97

CTR

2.2%

High CTR

PV.OPT4 [100% Track Record]

Leads

2

CPR

$84.34

Spend

$168.69

CTR

4.1%

PV.OPT5 [Fuel The AI Boom]

Leads

2

CPR

$135.28

Spend

$270.55

CTR

2.6%

Lowest CPR

PV.SCALE [43% Avg ROI]

Leads

1

CPR

$51.72

Spend

$51.72

CTR

1.6%

Best CPR

PV.OPT5 [Wells Producing]

Leads

1

CPR

$18.23

Spend

$18.23

CTR

3%

GAS.2026.5

Leads

1

CPR

$26.71

Spend

$26.71

CTR

3.2%

Account Manager Notes

A

Account Manager

Apr 22, 2026

The March OLD CAMPAIGNS continue to drive the majority of leads (38 of 73). OIL2026.10 creative remains the top performer at $72.83 CPR. The new CNBC News and GEO Scale campaigns are still in learning phase — recommend allowing 3-5 more days before making budget adjustments.